撮要

Bloom & Grow is a regional distributor of maternity, baby, and children’s products. The company was founded in 2004 by a mother who was having problem finding reliable, high-quality products for herself and her first baby. The company grew from a one-person venture into a pan-Asian enterprise with five warehouses.

学习目标

The primary objective of this case is to demonstrate the thinking process of a small-to-medium sized business for whether it needed to implement an enterprise resource planning (ERP) strategy. The second objective is to introduce a suggested approach to for implementing such a strategy once the business had identified the need for an ERP has been identified. Case (A) emphasizes the planning process and strategy of ERP implementation.