撮要

This is a follow up chapter to the original case The Neat Account: Fintech Innovation in Hong Kong.

As a young fintech company in Hong Kong offering individuals, startups, and SMEs an alternative to a bank account, Neat has struggled to address a number of challenging issues since its inception in 2015. Set in 2019, as the company was entering the next stage of growth, co-founder and CEO, David Rosa had to decide what the next steps are for the company. In order to do so, he had to redesign the brand, re-calibrate their risk-reward ratio, target a more lucrative audience, and navigate a complex regulatory environment as well as secure a new round of funding.

学习目标

Students will learn to analyze to the best choices for capital structure for companies in innovative industries and understand how they can develop growth strategies in new industries. Students will also learn about the optimal marketing tools for fintech companies as well as their competition analysis and positioning. Also in the context of Hong Kong, students will discuss the practical challenges for start-ups and impacts of regulatory changes.