Perceptis was founded with the ambition to disrupt management consulting through AI. After the co-founders, Alibek Dostiyarov (ex-Mckinsey) and Yersultan Sapar (ex-Apple), conducted customer discovery research, they achieved traction with a customized tool to develop consulting proposals faster and with less manpower. Early results and client feedback were positive -- partners at consulting firms were interested in ways to win more business. However, companies such as Gamma.AI or the frontier models themselves are also alternatives and continue to advance. With limited resources and time, Alibek and Yersultan must consider the future of work and where AI can best help consulting firms. They must then make a bet on which direction to take the company.
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This case explores the strategic journey of Preface, a Hong Kong based EdTech startup founded by Tommie Lo, as it aims to become a global tech-enabling company. Preface delivers fast, validated, and lifestyle-integrated education on emerging technologies like AI, blockchain, and Web3 through a unique ecosystem that includes B2B and B2C services, immersive coffee and wine outlets, and AI-powered content creation. The case highlights Preface’s three-pillar success formula: immersive experience, fast content generation, and financing partnerships. It examines the company’s strategic decision to delay aggressive global expansion in favor of deepening its local impact through the “Just Start” campaign, which mobilized one million people living in Hong Kong to learn AI.
Students are invited to analyze Preface’s competitive positioning against traditional institutions and digital platforms, its innovative strategy for content validation, and its partnerships with banks to remove financial barriers to learning. The case concludes with leadership reflections on balancing boldness with humility and scaling a distinctive business model globally.
James E. Thompson, known as Jim, was the non-executive chairman of Crown Worldwide Group. He founded a small logistics company in Yokohama, Japan, in 1965. By 1970, the business had expanded to Hong Kong and other Asian countries. Jim relocated with his family to Hong Kong in 1978, where the company’s headquarters remained.
Over six decades, Crown provided a range of services, including local and international relocation for individuals and businesses, information and records management, and other related services. Under Jim’s leadership and entrepreneurial skills, the company expanded into more than 44 countries by the end of 2024. Since 1980, Jim had maintained Crown as a closely held family business. Following the passing of CEO Ken Madrid in July 2023, Jim selected his daughter, Jennifer Harvey, as his successor, taking family dynamics into account.
Despite being in his 80s, Jim remained sharp and engaged, continuing to mentor Jennifer to ensure a smooth leadership transition. His guidance focused on preserving the family’s values, harmony, wealth, and business. As the next-generation leader, what challenges did Jennifer have to navigate to successfully uphold and advance her father’s global business legacy?
Rising global temperatures are increasing the frequency and severity of extreme weather events, driving up insured losses and testing business resilience worldwide. This case study focuses on how Link Asset Management Limited, a leading Asia-Pacific real estate investor and manager headquartered in the Hong Kong Special Administrative Region (Hong Kong), navigated the aftermath of a record-breaking Black Rainstorm in September 2023.
The storm severely flooded Link’s car parks and disrupted shopping mall operations for eight tenant businesses, triggering a fifty-four-day recovery period. In the aftermath, Link faced a number of critical challenges: rising insurance premiums, constrained coverage options, and limited capacity to protect its tenants. These pressures compelled the company to re-evaluate the conventional insurance framework and seek a more innovative and sustainable risk-management model.
This case captures the critical events that led Link to pioneer Asia's first Sustainability-Linked Insurance program. This innovative property insurance model integrates climate risk impact and mitigation measures into its framework, creating a mechanism that rewards and continuously incentivizes sustainable business practices across both short and long-term horizons.
Through this case study, students will develop a comprehensive understanding of how climate risks are disrupting traditional insurance frameworks. They can examine the complexities of transforming established insurance models while gaining practical insights into industry operations, particularly the strategic role of insurance brokers. The case also provides a platform for students to formulate innovative solutions to climate-driven challenges, while developing critical thinking skills essential for analyzing complicated real-world problems and developing strategic recommendations in sustainable risk management.
This case examines Derek Chim’s efforts to transform the Hong Kong Science and Technology Parks Corporation (HKSTP) from a largely administrative, program-driven organization into a proactive, founder-centric startup ecosystem operator. Drawing on his background in consulting, corporate innovation, and multiple entrepreneurial ventures—both successful and failed—Chim recognized that traditional, passive support models were insufficient in a fast-evolving global technology landscape. By 2024, Hong Kong’s startup ecosystem had expanded rapidly, supported by increased government investment and a growing number of ventures, yet it continued to face structural weaknesses, including fragmented support, talent constraints, geopolitical uncertainty, and intense regional competition.
Upon joining HKSTP, Chim identified that its rigid separation of ideation, incubation, and acceleration programs encouraged compliance-driven behavior rather than genuine startup development. To address this, he introduced a comprehensive organizational redesign anchored in the FUEL framework—Follow, Upskill, Expose, and Linkage. This approach restructured leadership roles around functional responsibilities, realigned staff incentives with startup outcomes, and emphasized milestone-based tracking, capability building, global exposure, and ecosystem connectivity. Initiatives such as structured biannual reviews, founder and staff upskilling, international booster programs, curated investor platforms, and strengthened corporate and peer linkages aimed to position HKSTP as an active partner in startup validation, scaling, and globalization.
The case highlights both the opportunities and challenges of ecosystem-level transformation, including sustaining cultural change, ensuring financial sustainability, and differentiating Hong Kong amid global innovation hubs. It invites readers to consider how entrepreneurial leadership, organizational design, and incentive alignment can shape the effectiveness of public-sector innovation intermediaries, and whether such founder-first transformations can endure beyond individual leadership and early successes.
This case describes the challenges and negative impacts of US-led export controls and trade sanctions since 2018 on key components and technologies for Huawei’s consumer electronic products, leading to the discussion on how Huawei should drastically change its business strategy to stay viable in such a challenging geopolitical environment. In the midst of every crisis lies great opportunity. While many business analysts expected these US-led sanctions and political efforts would quickly turn Huawei into a dysfunctional company, even if it could survive, Huawei had successfully staged a surprising comeback after just a few years by synergizing artificial intelligence (AI) and open innovation (OI) to develop other core businesses and regain the momentum for growth and profitability. What came next would be the execution of many of Huawei’s initiatives to profitably revive its business growth.
Quano Technologies Limited (Quano) was a newcomer in the niche market of nanopositioning stages—a vital component of high-tech microscopy with applications in the semiconductor, manufacturing, medical, aerospace, and scientific sectors. Yet, despite the founders’ belief that Quano’s products excelled in the field by virtue of being operable even in extreme environments, it was relatively unknown to the market while the clientele was narrow with highly different economic realities.
This case describes the pricing dilemma that Quano faced when a potential customer from Germany inquired and subsequently obtained a product sample in early 2025. For Quano, that commercial interest presented the biggest potential sale to date and an avenue to muscle into a niche market that previously had only one supplier. If the pricing was too high, Quano could risk detracting early adopters including this German potential customer. If the pricing was too low, Quano’s perceived value and long-term profitability could be detrimentally affected. So how should Quano go about pricing a niche product in a niche market? What tools and datasets would be helpful toward Quano’s analysis and decision? What strategic directions should Quano take to get the most out of the clientele?
This case examines the evolution of GreenSafety Technology Limited, a Hong Kong-based startup that provides accident risk management (ARM) solutions for commercial fleets. Founded by Antonio Wong in 2015, GreenSafety emerged in response to growing public concern about road safety and the need for technological intervention in high-risk transport environments. Through its Internet-of-Vehicles (IoV) ARM platform, GreenSafety offers a subscription-based solution combining dual-lens AI cameras, driver monitoring systems, and cloud-based analytics that provide real-time safety alerts and data-driven fleet risk insights.
GreenSafety’s early breakthrough came with its partnership with Kowloon Motor Bus (KMB) following a major accident in 2018. Leveraging strong relationships and a safety-conscious market, the company expanded rapidly, capturing a 90% market share in Hong Kong’s ARM sector. Its core value proposition lies in preventing accidents through OEM-grade, embedded hardware and driver-friendly alert systems that improve accountability and operational safety across logistics, construction, and public transport sectors.
Students explore the strategic challenges faced by GreenSafety as it evaluates international expansion into ASEAN markets. These include adapting to more price-sensitive clients, overcoming the lack of direct client access abroad, and navigating partner-dependent distribution models. The case further explores competitive barriers such as high switching costs, customer lock-in via proprietary data systems, and the role of after-sales service in client retention.
As a global leader in the power battery industry, CATL specializes in the R&D, manufacturing, and distribution of power battery systems. Against the intensified geopolitical rivalries and rising trade protectionism, accelerating its global expansion effort has become CATL’s core strategic challenge. This case provides a panoramic depiction of CATL’s global expansion journey, systematically presenting its three-stage growth path, from “product export” to “capacity export” and finally “technology export” while detailing the key risks and challenges faced in different markets.
The case also explores how CATL leverages its technological leadership to sustain its global dominance while navigating local challenges. Through an in-depth analysis of critical decisions, risks, and counter-strategies at each stage, the case aims to help students understand the motivations, strategies, and mode selection for new energy enterprises operating in dynamic and complex environments. It seeks to enhance students’ strategic decision-making abilities in many global issues under intricate business scenarios while fostering a global perspective. By examining CATL’s experience, the case also aims to encourages students to embrace a win-win mindset in global competition.
The MTR Corporation Limited (MTR) is a publicly-traded Hong Kong company that operates the city's mass transit railway system. Thanks to its Rail + Property (R+P) business model, MTR is one of the few systems across the world that generates a healthy profit while charging relatively low fares. MTR achieves this through the Rail + Property Model (R+P), in which it only builds railway lines that connect to greenfield real estate development sites. By building and managing real estate, MTR generates substantial profits that subsidize its transit operations and generate substantial dividends to its main shareholder, the Hong Kong Special Administrative Region government. However, MTR has been subject to criticism that R+P fails to consider the needs of many of Hong Kong's residents, especially the ones living off the MTR network where it would not be profitable to build rail lines. The multiple stakeholders involved highlight the tradeoff between profitability and social obligations, especially when the natural monopolist of a necessity good is at stake.

