Abstract

Perceptis was founded with the ambition to disrupt management consulting through AI. After the co-founders, Alibek Dostiyarov (ex-Mckinsey) and Yersultan Sapar (ex-Apple), conducted customer discovery research, they achieved traction with a customized tool to develop consulting proposals faster and with less manpower. Early results and client feedback were positive -- partners at consulting firms were interested in ways to win more business. However, companies such as Gamma.AI or the frontier models themselves are also alternatives and continue to advance. With limited resources and time, Alibek and Yersultan must consider the future of work and where AI can best help consulting firms. They must then make a bet on which direction to take the company.

Learning Objectives

Primary learning objectives:
1. Understand the dynamics of a professional sales process, including what motivates clients in making purchasing decisions. 
2. Analyze what role AI can play in assisting consultants with their consulting proposals  
3. Develop a view on how AI will impact the future of knowledge work in business   

Secondary learning objectives
1.Gain practical insights into the global consulting and professional services industries. 
2.Understand the challenges encountered in a start-up venture.