撮要

This case is designed as the second part of a two-part case study on Cathay Pacific’s cargo operations, but it can be used separately on a stand-alone basis. The objective of this case is to demonstrate the implementation process of e-freight solution at Cathay Pacific, which involved multiple stakeholders along the air cargo supply chain in multiple countries. Students are expected to step into the role of the cargo service manager in charge of the implementation project, and come up with a detailed plan to resolve the issue.

學習目標

This case focuses on the implementation process of e-freight within the framework of a successful project implementation, through which students will develop their understanding on key issues such as:
1. the information flow and current paper-based practice that has been used over decades
2. the importance of an integrated process and information platform sharing in Cathay Pacific’s air cargo operations
3. the cost savings that can be achieved using e-freight applications
4. the importance of change management, and how to align people, process, and technology to ensure a smooth transition