The Center Manager, Jeroen van de Berg, was invited to conduct a case writing workshop for faculty members at the University of Macau on 27 April, 2016. Jeroen has been developing Asian business case studies for over a decade, and written numerous cases in strategy, finance and law. As the Center Manager, he had been assisting in development of over 40 HKUST cases since he had joined the University. He regularly taught case writing workshops and wrote a book on case studies for the Chinese market titled, “Business Studies: The Case Studies Approach”, Fudan University Press (2011).

Jeroen has a BSc and MSc degree in Business Economics from The University of Amsterdam and a LLM in Corporate and Financial Law from The University of Hong Kong.