Catching the Wave at Ocean Park
REF ID :
UST/P14/CC
Case Author :
Prof Paul FORSTER
Publication Date :
01.05.2008
Abstract
Since Thomas Mehmann, Chief Executive of Ocean Park Hong Kong, took over the helm, he was credited with the successful repositioning of Hong Kong’s home grown theme park after Hong Kong Disneyland had opened, and for steering the Park’s HK$5.55 billion redevelopment plan. Following the tour-consecutive years of revenue increase and growth of surplus, it was time to revaluate the next major development after 2012. How could the Tai Shue Wan site be used more effectively to contribute the local and global position of Ocean Park beyond 2012?
| Company/Organization | Ocean Park Hong Kong |
| Industry | entertainment, customer services, eco-tourism, global theme park, tourism, amusement park |
| Major Discipline | Strategy |
| Subject(s) | tourism infrastructure enhancement, Attractions, Family tourists, Global and local strategies, Joint venture and strategic alliances, Local brand, Park assets, segmentation, regional competitions, revitalization |
| Geography | Hong Kong, China, Shenzhen, Macau |
| Page count of the Case | 50 |
| Publisher | HKUST (for CICC) |
| Last Revision Date | 30.10.2008 |