Case Request Form

The Convoy Story: Sailing Through the Turbulence

REF ID : UST/P18
Case Author : Prof Steven J. DEKREY and Isabella CHONG
Publication Date : 26.04.2018

Abstract

In a decade's time, Convoy Financial Services Ltd, the brainchild of two entrepreneurs, had gone through the turbulent background of the Asian financial crisis, SARS, the dot-com bubble and the 2008 financial tsunami, and developed into one of the best independent financial adviser (IFA) firms in Hong Kong. As the foam settles from the financial tsunami, Convoy was seeking to position itself beyond Hong Kong to become a regional player.

Company/Organization Convoy Financial Services Holdings Ltd
Industry financial services, investment, fund management, insurance
Major Discipline General Management
Geography Hong Kong, China, New Zealand
Case Nature Field
Page count of the Case 20
Teaching Notes 5
Publisher HKUST
Last Revision Date 12.06.2017