Abstract

Samson Tam, Chairman of Group Sense Limited (GSL), worried about the directions the smartphone market in year of 2004. GSL’s smartphones were built upon Palm’s operating system (OS) as their Personal Data Assistants (PDAs) had been. However, competing operating systems surfaced in the market. Samson was wondering if they should stay the course with the Palm OS or abandon ship and change the operating systems. In addition, where would 3G, the next wireless wave, fit in the mix of its 3G strategy with is smartphone and Original Design Manufacturing (ODM) plans?

Company/Organization	Group Sense Limited (GSL)
Industry	telecommunication, information technology, retails
Major Discipline	Information Technology
Subject(s)	Marketing, Information Systems, Palm operating system (OS), Management, smartphone, PDAs, wireless wave, 3G
Geography	Hong Kong, China
Page count of the Case	26
Publisher	HKUST (for CICC)