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KOODESIGN: Fast Tracking a Product Design Project

REF ID : UST131
HBP Product : ST131
Case Author : Prof Ronald LAU
Publication Date : 25.04.2023

Abstract

During the height of the COVID-19 pandemic in 2020, Larry Koo, the co-founder and creative lead of KOODESIGN, needed to come up with a plan to complete a client’s project from design all the way to market within six months for a robotic device equipped with disinfectants. Given such a tight project schedule and the high client’s expectations of quality, Larry realized that he was indeed in a race against time and would need to think differently to fast track this project to meet the client’s deadline. Larry decided to fast track this project by adjusting some of the initial task duration and start time as well as the sequence specifications. By concurrently completing tasks that would normally be completed sequentially, Larry hoped to compress the project duration just enough time to meet the client’s launch date. However, fast tracking a project would also create a higher chance of resource overloading problems that Larry needed to address since his design studio’s resources were limited.

Learning Objectives

After analyzing the case, students should be able to:

1.       Discuss how setting the project priorities will impact the tradeoff decisions on performance, cost, and time of a project 

2.       Present the project activities in the form of a network diagram or Gantt chart

3.       Identify the critical path to determine the project duration

4.       Develop a solution for solving a time-constrained project

5.       Apply the fast-tracking concepts to compress a project duration

6.       Discuss the alternative approaches to resolve the resource over-allocation issues when compressing a project schedule

Company/Organization KOODESIGN
Industry Design
Major Discipline Operations Management
Subject(s) Project Management, Product design, Project scheduling, Critical path method, Resource over-allocation problem, Resource leveling and smoothing
Geography Hong Kong
Case Nature Field
Page count of the Case 8
Teaching Notes 9
Supplementary Materials Microsoft Project file for additional assignment or for classroom illustration
Publisher HKUST
Last Revision Date 19.09.2023