Pacific Coffee: Preaching the Real Soul of the Coffee Culture
REF ID :
UST/P9
Case Author :
Prof Roger KING ; Prof John HULPKE ; Mary HO
Publication Date :
18.02.2019
Abstract
Within a few years of its incorporation in 1993, Pacific Coffee had transformed from a fledgling set-up to a premium brand in Hong Kong. As a forward thinking entrepreneur, Tom Neir knew that at some point, he and his business partners might want to exit the business and move on to something else. Instead of holding on to his brainchild, Tom thought it might be worth bringing in new investors who could carry it to new heights.
| Company/Organization | Pacific Coffee, China Resources Group |
| Industry | food and beverage, catering, lifestyle, coffee retail, consumer goods, wholesale, customer service, coffee trade |
| Major Discipline | Strategy |
| Subject(s) | brand building, Coffee culture, Coffee solutions, Entrepreneurship, Exit strategy, Expansion, Investor, Lifestyle market, Marketing strategy, Pacific Coffee |
| Geography | Hong Kong, China, Beijing, Singapore |
| Case Nature | Field |
| Page count of the Case | 23 |
| Publisher | HKUST |