Abstract

There has been a growing interest in fintech companies in recent years. The case describes how Privé Technologies has grown from a fintech startup to gain a firm foothold in Hong Kong and become a leading innovator in the financial and wealth management industries. The company was co-founded by Charles Wong and Julian Schillinger in 2011. The company uses modules similar to Lego building blocks to enable financial institutions to meet their customers' needs throughout the wealth management process, from customer onboarding, portfolio construction and recommendation to portfolio reporting and execution. With more than 100 staff and 6 offices in Asia and Europe, Privé has served over 60 financial institutions and its system has been used by over 3,000 financial advisors. This case study sheds light on how a fintech startup in Hong Kong can cope with different challenges and how to search and grasp growth opportunities and sell their products and services effectively.

Learning Objectives

After studying the case, students will be able to:

1. Understand the challenges a fintech startup in Hong Kong is facing.

2. Discuss corporate strategies to grow a fintech company.

3. Apply the Marketing Mix (4Ps) to analyze a fintech company’s marketing strategies.

4. Gain some knowledge of fintech development in Hong Kong and Asia.

5. Describe wealth management industry in Asia Pacific.