撮要

In 2003, Richard Yeung, CEO of Convenience Retail Asia was facing a tough decision. Though the company and its Circle K convenience stores had survived the SARS crisis, the rebound from the worst situation had been slow. How would the company weather another SARS storm? Should Circle K expand in China?

公司/机构	Circle K - Convenience Retail Asia Limited
行业	retails, customer services, consumer packaged goods, convenience store
主要学科	Marketing
主题	Marketing, Brand management, Consumer goods, Convenience stores, Expansion, Franchise, Management, rebound, SARS crisis, positioning
地区	Hong Kong, China, USA
案例页数	28
出版者	HKUST (for CICC)