撮要

In 2003, Richard Yeung, CEO of Convenience Retail Asia was facing a tough decision. Though the company and its Circle K convenience stores had survived the SARS crisis, the rebound from the worst situation had been slow. How would the company weather another SARS storm? Should Circle K expand in China?

公司/機構	Circle K - Convenience Retail Asia Limited
行業	retails, customer services, consumer packaged goods, convenience store
主要學科	Marketing
主題	Marketing, Brand management, Consumer goods, Convenience stores, Expansion, Franchise, Management, rebound, SARS crisis, positioning
地區	Hong Kong, China, USA
案例頁數	28
出版者	HKUST (for CICC)