Abstract

In 2003, Richard Yeung, CEO of Convenience Retail Asia was facing a tough decision. Though the company and its Circle K convenience stores had survived the SARS crisis, the rebound from the worst situation had been slow. How would the company weather another SARS storm? Should Circle K expand in China?

Company/Organization	Circle K - Convenience Retail Asia Limited
Industry	retails, customer services, consumer packaged goods, convenience store
Major Discipline	Marketing
Subject(s)	Marketing, Brand management, Consumer goods, Convenience stores, Expansion, Franchise, Management, rebound, SARS crisis, positioning
Geography	Hong Kong, China, USA
Page count of the Case	28
Publisher	HKUST (for CICC)