绿洲航空 - 香港首个低票价航空公司：错在哪里？
案例编号 :
UST/P13
作者 :
金乐琦 博士 ; Prof Jeroen KUILMAN ; Nikki WONG
发布日期 :
20.02.2019
撮要
Oasis Hong Kong Airlines, Hong Kong’s first long-haul, low-fare airline, once received the “Best New Service” and “Best Business-Class Carrier” awards, was forced to cease operations in April 2008. The airline had accumulated a loss of HK$1 billion (US$128 million) since its inception. What had gone wrong?
| 公司/机构 | Oasis Airlines |
| 行业 | airlines, aviation, travelling |
| 主要学科 | Operations Management |
| 主题 | Cease operation, Business model, Competitive fare pricing, Flight classes, Localization of employment, Long-haul Asian airlines, Market segments, Operational management, Ownership structure, Travelers |
| 地区 | Hong Kong, Russia, Asia, London, USA |
| 案例页数 | 20 |
| 出版者 | HKUST |