綠洲航空 - 香港首個低票價航空公司：錯在哪裡？
案例編號 :
UST/P13
作者 :
金樂琦 博士 ; Prof Jeroen KUILMAN ; Nikki WONG
發布日期 :
20.02.2019
撮要
Oasis Hong Kong Airlines, Hong Kong’s first long-haul, low-fare airline, once received the “Best New Service” and “Best Business-Class Carrier” awards, was forced to cease operations in April 2008. The airline had accumulated a loss of HK$1 billion (US$128 million) since its inception. What had gone wrong?
| 公司/機構 | Oasis Airlines |
| 行業 | airlines, aviation, travelling |
| 主要學科 | Operations Management |
| 主題 | Cease operation, Business model, Competitive fare pricing, Flight classes, Localization of employment, Long-haul Asian airlines, Market segments, Operational management, Ownership structure, Travelers |
| 地區 | Hong Kong, Russia, Asia, London, USA |
| 案例頁數 | 20 |
| 出版者 | HKUST |