Oasis Airlines - Hong Kong's First Low Fare Airline: What Went Wrong?
REF ID :
UST/P13
Case Author :
Prof Roger KING ; Prof Jeroen KUILMAN ; Nikki WONG
Publication Date :
18.02.2019
Abstract
Oasis Hong Kong Airlines, Hong Kong’s first long-haul, low-fare airline, once received the “Best New Service” and “Best Business-Class Carrier” awards, was forced to cease operations in April 2008. The airline had accumulated a loss of HK$1 billion (US$128 million) since its inception. What had gone wrong?
| Company/Organization | Oasis Airlines |
| Industry | airlines, aviation, travelling |
| Major Discipline | Operations Management |
| Subject(s) | Cease operation, Business model, Competitive fare pricing, Flight classes, Localization of employment, Long-haul Asian airlines, Market segments, Operational management, Ownership structure, Travelers |
| Geography | Hong Kong, Russia, Asia, London, USA |
| Page count of the Case | 20 |
| Publisher | HKUST |