撮要

In 2006, the Cafe de Coral group celebrated its twenty years as a public company.  Mr. Michael Chan, Chairman and CEO of the company, was uncertain about the directions his company should take, in order to remain the success and longevity in the cut-throat fast food industry.  Should the company move outside of Hong Kong and take a much more aggressive plan than it did previously?

學習目標

公司/機構	Café de Coral Holdings Ltd.
行業	catering, fast food, food processing and distribution, restaurant, property development, customer service
主要學科	Strategy
主題	stakeholders, Chinese quick service restaurant, Customer, Customer service, Expansion, Global business, Local brand, Materials sourcing, specialty restaurants, product innovation
地區	Hong Kong, China
案例頁數	34
出版者	HKUST (for CICC)