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從高科技到食品和飲料的轉變:Chevalier iTech故事

案例編號 : UST/P11
作者 : 金樂琦 博士 ; Prof John HULPKE ; 彭倩 教授 ; Mary HO
發布日期 : 31.08.2009

撮要

Since early 2005, Oscar Chow, Executive Director of both Chevalier International Holdings Limited (“CIHL”) and Chevalier iTech Holdings Limited (“CiTL”), had been planning and executing the transformation of CiTL from a technology company into a food and beverage business. Before the transformation, CiTL was experiencing difficulties in a fiercely competitive and volatile technology market with a sub-optimal strategy that could not be fixed easily. To adapt to the changing business environment proactively, Oscar made a bold move to reshape CiTL through acquisitions of Pacific Coffee Company in April 2005, and the Igor Group’s portfolio of food and beverage business in 2007.

公司/機構 Chevalier Group
行業 food and beverage, catering, lifestyle, technology, coffee retail, consumer goods, distributor, wholesale, customer service, coffee trade
主要學科 Strategy
主題 Company transformation, Acquisition, Brand awareness, Business owner, Enhance shareholder value, Financing and investment, Government connections, Guanxi, Market response, strategic positioning
地區 Hong Kong, China, Beijing, Singapore
案例屬性 Field
案例頁數 17
出版者 HKUST
最近修訂日期 31.08.2008