從高科技到食品和飲料的轉變:Chevalier iTech故事
案例編號 :
UST/P11
作者 :
金樂琦 博士 ; Prof John HULPKE ; 彭倩 教授 ; Mary HO
發布日期 :
31.08.2009
撮要
Since early 2005, Oscar Chow, Executive Director of both Chevalier International Holdings Limited (“CIHL”) and Chevalier iTech Holdings Limited (“CiTL”), had been planning and executing the transformation of CiTL from a technology company into a food and beverage business. Before the transformation, CiTL was experiencing difficulties in a fiercely competitive and volatile technology market with a sub-optimal strategy that could not be fixed easily. To adapt to the changing business environment proactively, Oscar made a bold move to reshape CiTL through acquisitions of Pacific Coffee Company in April 2005, and the Igor Group’s portfolio of food and beverage business in 2007.
公司/機構 | Chevalier Group |
行業 | food and beverage, catering, lifestyle, technology, coffee retail, consumer goods, distributor, wholesale, customer service, coffee trade |
主要學科 | Strategy |
主題 | Company transformation, Acquisition, Brand awareness, Business owner, Enhance shareholder value, Financing and investment, Government connections, Guanxi, Market response, strategic positioning |
地區 | Hong Kong, China, Beijing, Singapore |
案例屬性 | Field |
案例頁數 | 17 |
出版者 | HKUST |
最近修訂日期 | 31.08.2008 |