A Chevalier iTech: Driving Growth through the Acquisition of Pacific Coffee
REF ID :
UST/P11
Case Author :
Prof Roger KING ; Prof John HULPKE ; Prof Winnie Qian PENG ; Mary HO
Publication Date :
31.08.2009
Abstract
Since early 2005, Oscar Chow, Executive Director of both Chevalier International Holdings Limited (“CIHL”) and Chevalier iTech Holdings Limited (“CiTL”), had been planning and executing the transformation of CiTL from a technology company into a food and beverage business. Before the transformation, CiTL was experiencing difficulties in a fiercely competitive and volatile technology market with a sub-optimal strategy that could not be fixed easily. To adapt to the changing business environment proactively, Oscar made a bold move to reshape CiTL through acquisitions of Pacific Coffee Company in April 2005, and the Igor Group’s portfolio of food and beverage business in 2007.
| Company/Organization | Chevalier Group |
| Industry | food and beverage, catering, lifestyle, technology, coffee retail, consumer goods, distributor, wholesale, customer service, coffee trade |
| Major Discipline | Strategy |
| Subject(s) | Company transformation, Acquisition, Brand awareness, Business owner, Enhance shareholder value, Financing and investment, Government connections, Guanxi, Market response, strategic positioning |
| Geography | Hong Kong, China, Beijing, Singapore |
| Case Nature | Field |
| Page count of the Case | 17 |
| Publisher | HKUST |
| Last Revision Date | 31.08.2008 |