撮要

The Hong Kong based family-controlled Jebsen Group, operating under hostile environment and political unrests, thrived and prospered with other successful European China-traders for more than a century. The case identifies the factors of success in the past and examines the challenges the Jebsen would face to survive for another 100 years, while preserving the Jebsen’s family ownership. The current Chairman, Michael Jebsen, contemplates the necessary strategies to maintain the Jebsen legacy.

學習目標

The learning objectives of the case are:

1. to analyze Convoy’s strategies to address economic downturn and position itself during the adverse situation;
2. to examine the important aspects of a successful enterprise;
3. to come up with solutions for the latest challenge faced by Convoy