The Jebsen Group - the Next Hundred Years as a Family Controlled Business
REF ID :
UST/P17
Case Author :
Prof Roger KING ; Prof Winnie Qian PENG ; Eva CHANG
Publication Date :
30.09.2009
Abstract
The Hong Kong based family-controlled Jebsen Group, operating under hostile environment and political unrests, thrived and prospered with other successful European China-traders for more than a century. The case identifies the factors of success in the past and examines the challenges the Jebsen would face to survive for another 100 years, while preserving the Jebsen’s family ownership. The current Chairman, Michael Jebsen, contemplates the necessary strategies to maintain the Jebsen legacy.
Learning Objectives
The learning objectives of the case are:
- to analyze Convoy’s strategies to address economic downturn and position itself during the adverse situation;
- to examine the important aspects of a successful enterprise;
- to come up with solutions for the latest challenge faced by Convoy
| Company/Organization | Jebsen Group |
| Industry | traders, distribution, manufacturing, installation, technology matchmaking, logistics, luxury goods and services |
| Major Discipline | General Management |
| Subject(s) | Family business, Broad product mix, China relationship, Consumer strategies, Financial planning, Global business, Leadership and pioneering, Leveraging position, multinational conglomerates, succession and sustainability |
| Geography | Hong Kong, China, Europe, Germany, Denmark |
| Case Nature | Field |
| Page count of the Case | 20 |
| Teaching Notes | 8 |
| Publisher | HKUST |
| Last Revision Date | 30.09.2009 |