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The Octopus Smartcard: It Came from the Subway

案例編號 : UST/P19/CC
作者 : Ellen CHAN
發布日期 : 18.02.2019

撮要

Octopus smartcard successfully evolved from a subway pass to a digital cash purse, dominated the Hong Kong market with is unprecedented convenience in payment solutions, from transports to various retailers. In face of growing competitions at the market, it came to time when Octopus Holdings Limited (OHL) had to review its position to sustain its competitive advantages, while explore new opportunities provided by the smartcard technologies. Prudence Chan, CEO of OHL gathered heads of consultants for innovative ideas on a 10-year strategy of OHL and the Octopus smartcard.

公司/機構 Octopus Holdings Limited
行業 smartcard, digital cash, public transport, retailers
主要學科 Strategy
主題 smartcard, Information Technology, Commodities, Competitiveness, E-purse, E-transactions, product development, payment solutions, public transport pass, retailers
地區 Hong Kong
案例頁數 28
出版者 HKUST (for CICC)