Abstract

Octopus smartcard successfully evolved from a subway pass to a digital cash purse, dominated the Hong Kong market with is unprecedented convenience in payment solutions, from transports to various retailers. In face of growing competitions at the market, it came to time when Octopus Holdings Limited (OHL) had to review its position to sustain its competitive advantages, while explore new opportunities provided by the smartcard technologies. Prudence Chan, CEO of OHL gathered heads of consultants for innovative ideas on a 10-year strategy of OHL and the Octopus smartcard.