Perception Digital Limited: From an Academic Startup to a Listed Enterprise
案例編號 :
UST/P20
作者 :
金樂琦 博士 and 彭倩 教授
發布日期 :
31.08.2010
撮要
As Perception Digital (PD) grew and prepared for a more competitive, complex global
environment, Jack Lau, the CEO and senior management team had to think about a number of challenges ahead. It had to de-risk its business model by understanding and better managing reliance of the business on a select set of clients. Did it mean a shift towards new markets or products? The key question for PD was what all they would need to achieve to be the Consumer Electronics dream weaver that their customers had loved them for?
| 公司/機構 | Perception Digital Limited |
| 行業 | electronics, lifestyle, customer services, technology, manufacturing, engineering, entertainment, healthcare devices |
| 主要學科 | Entrepreneurship |
| 主題 | Business model, Customer-based, Design supply chain solutions, Leadership, Operational management, product development, product sales, talents retention, strategic relationship, subcontracting |
| 地區 | Hong Kong, USA, Europe, China, Shenzhen |
| 案例屬性 | Field |
| 案例頁數 | 13 |
| 出版者 | HKUST |

