Perception Digital Limited: From an Academic Startup to a Listed Enterprise
REF ID :
UST/P20
Case Author :
Prof Roger KING and Prof Winnie Qian PENG
Publication Date :
31.08.2010
Abstract
As Perception Digital (PD) grew and prepared for a more competitive, complex global
environment, Jack Lau, the CEO and senior management team had to think about a number of challenges ahead. It had to de-risk its business model by understanding and better managing reliance of the business on a select set of clients. Did it mean a shift towards new markets or products? The key question for PD was what all they would need to achieve to be the Consumer Electronics dream weaver that their customers had loved them for?
| Company/Organization | Perception Digital Limited |
| Industry | electronics, lifestyle, customer services, technology, manufacturing, engineering, entertainment, healthcare devices |
| Major Discipline | Entrepreneurship |
| Subject(s) | Business model, Customer-based, Design supply chain solutions, Leadership, Operational management, product development, product sales, talents retention, strategic relationship, subcontracting |
| Geography | Hong Kong, USA, Europe, China, Shenzhen |
| Case Nature | Field |
| Page count of the Case | 13 |
| Publisher | HKUST |