Case Request Form

Repositioning of a Hong Kong Family Business in Hospitality: The Langham Group

案例編號 : UST028
作者 : 金樂琦 博士 ; 彭倩 教授 ; Armand GHIEUW
發布日期 : 23.09.2014

撮要

The protagonist Robert Warren knew what was expected of him when he was appointed as the CEO of Langham Hospitality Group LHG in March 2014 LHG was a direct subsidiary of Great Eagle Holdings Limited a Hong Kong Chinese property conglomerate controlled by Dr KS Lo and his family board members Great Eagle was looking for robust growth in its global hotel business and it expected Warren and LHG to deliver that growth via multibranding and brand differentiation strategies

學習目標

Using this case students will develop an understanding of the market and demographic forces that shaped the new hospitality strategy of LHG and be able to assess the merits of each marketing strategy Additionally the bearing that family board members can bring upon company policies and operations would provide an ancillary point of discussion for students interested in Asian family enterprises

公司/機構 Langham Hospitality Group
主要學科 Finance
地區 Hong Kong
案例屬性 Field
案例頁數 11
教學筆記 20
出版者 HKUST
最近修訂日期 23.09.2014