Case Request Form

Repositioning of a Hong Kong Family Business in Hospitality: The Langham Group

REF ID : UST028
Case Author : Prof Roger KING ; Prof Winnie Qian PENG ; Armand GHIEUW
Publication Date : 23.09.2014

Abstract

The protagonist Robert Warren knew what was expected of him when he was appointed as the CEO of Langham Hospitality Group LHG in March 2014 LHG was a direct subsidiary of Great Eagle Holdings Limited a Hong Kong Chinese property conglomerate controlled by Dr KS Lo and his family board members Great Eagle was looking for robust growth in its global hotel business and it expected Warren and LHG to deliver that growth via multibranding and brand differentiation strategies

Learning Objectives

Using this case students will develop an understanding of the market and demographic forces that shaped the new hospitality strategy of LHG and be able to assess the merits of each marketing strategy Additionally the bearing that family board members can bring upon company policies and operations would provide an ancillary point of discussion for students interested in Asian family enterprises

Company/Organization Langham Hospitality Group
Major Discipline Finance
Geography Hong Kong
Case Nature Field
Page count of the Case 11
Teaching Notes 20
Publisher HKUST
Last Revision Date 23.09.2014