撮要

VetNX is an e-commerce platform that connects veterinary physicians to pet owners in various parts of the world. The company is founded by a young entrepreneur who comes from a family involved in a pet food and health-care products business.

學習目標

The primary objective of this case is to demonstrate the design and implementation process of an e-commerce startup business. The second objective is to introduce the process of establishing an e-commerce business in China and the challenges involved.