VetNX: An E-Business Model of Veterinary Services in China
REF ID :
UST064
HBP Product :
ST64
Case Author :
Prof Ronald LAU and Kenny YIU
Publication Date :
21.08.2018
Abstract
VetNX is an e-commerce platform that connects veterinary physicians to pet owners in various parts of the world. The company is founded by a young entrepreneur who comes from a family involved in a pet food and health-care products business.
Learning Objectives
The primary objective of this case is to demonstrate the design and implementation process of an e-commerce startup business. The second objective is to introduce the process of establishing an e-commerce business in China and the challenges involved.
| Company/Organization | VetNX |
| Industry | Veterinary Services, e-commerce, customer services, technology, online shop, mobile app |
| Major Discipline | Entrepreneurship |
| Subject(s) | strategic service model, Information Technology, Operations Management, Startup, Family business, Marketing, brand building, Customer relationship management, business growth and expansion, pet medical and healthcare, infrastructure model |
| Geography | China, Qianhai, Taiwan, Hong Kong, Shenzhen, Australia |
| Case Nature | Field |
| Page count of the Case | 10 |
| Teaching Notes | 7 |
| Supplementary Materials | Presentation Slides |
| Last Revision Date | 21.08.2018 |