撮要

In March 1999, the Airport Express had been operating for about 8 months. Originally, daily ridership at 39,000 passengers to Hong Kong's new airport at Chek Lap Kok was anticipated. The actual ridership, however, reached 60 percent of the targeted figure. What could be done to increase ridership and revenue of the new airport?
 

公司/機構	Hong Kong International Airport
行業	airport, aviation, mass transit, transport
主要學科	Operations Management
主題	Joint Venture, Express, Hong Kong International Airport, Logistics, Marketing, Mass transit, ridership, transport, revenue, train
地區	Hong Kong, Chek Lap Kok
案例頁數	36
出版者	HKUST & INSEAD