Abstract

In March 1999, the Airport Express had been operating for about 8 months. Originally, daily ridership at 39,000 passengers to Hong Kong's new airport at Chek Lap Kok was anticipated. The actual ridership, however, reached 60 percent of the targeted figure. What could be done to increase ridership and revenue of the new airport?
 

Company/Organization	Hong Kong International Airport
Industry	airport, aviation, mass transit, transport
Major Discipline	Operations Management
Subject(s)	Joint Venture, Express, Hong Kong International Airport, Logistics, Marketing, Mass transit, ridership, transport, revenue, train
Geography	Hong Kong, Chek Lap Kok
Page count of the Case	36
Publisher	HKUST & INSEAD
Last Revision Date	31.12.1999