Abstract

Founder of Trade Without Borders TWB Joseph Fernandez set up the organization purely for charitable purpose TWBs mission is to extend trading services of the United States to nongovernment organizations NGOs in developing regions of the world To execute the mission in a financially viable and sustainable manner Joseph was thinking to establish a base of operations in Hong Kong which was proximal to their working manufacturers of the product supplies in China A lot of questions came to Josephs mind which organization would TWB incorporate And prior to this what would be the strategy and daily operations of the proposed China entity How to ensure the proposed operations contribute to instead of hindering he primary social mission of the organization

Learning Objectives

The primary learning objectives of the case are 1 To understand the challenge of serving multiple stakeholders through operational management 2 To realize the increasingly relevance of sustainability and CSR today 3 To examine alternative structures to the traditional forprofit corporation or nonprofit organization and 4 To analyze the impact metrics and how they could improve operations