Citi International Case Competition 2009 encourages future business leaders to think outside the box

Event Type : Event
Last Update : 30.11.2009

Held in Hong Kong from November 2-5, the seventh annual Citi International Case Competition attracted a record 21 teams from ten countries: Australia, Canada, China, Finland, Japan, Korea, the Netherlands, Singapore, Thailand and the U.S. Under a strict time limit, these student teams were challenged to produce and present innovative solutions to the strategic issues and managerial dilemmas facing a real company.


Produced by Center for Business Case Studies at HKUST, this year’s business case came from Octopus Cards Limited (OCL), the world's leading contactless smartcard system operator, with more than 19 million Octopus in circulation.


University of Melbourne has won the Citi International Case Competition 2009 with an innovative ten-year business plan for OCL. The first and second runners-up are University of Southern California and National University of Singapore respectively.


The Citi International Case Competition has brought outstanding students from leading business schools from around the world to Hong Kong since 2003, enabling valuable academic and cultural exchanges. This event also reinforces Hong Kong’s position as an international center of finance and education.

For more details, please refer to the School's press release.